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The Vizrt Group has made a habit of expanding both the company and what it offers through acquisition with some really smart purchases over the years, and the addition of cloud-native SaaS platform Flowics to its roster continues the story.
The eagerly-anticipated Viz Engine 5 launches imminently, bringing a whole host of new bells and whistles to the Viz stable including some impressively tight Unreal Engine 5 integration, adaptive graphics that translate the 'create once publish many' paradigm of web workflows to broadcast graphics, and a whole lot more.
The company's style is not to rest too long on its laurels though, and it's back on the acquisition trail with the purchase of cloud-native SaaS platform, Flowics.
Viz has previous for smart purchases, it picked up NewTek for the NDI technology after all, and Flowics is going to be able to accelerate its rollout of distributed workflows for remote graphics teams. Effectively customers of all three of its brands - NewTek, NDI, and Vizrt - will be able to further advance what they're up to through HTML5 graphics and live data integrations in cloud-native, browser-based pipelines.
The Flowics platform gives users simple control over the creation, integration, and playout of HTML5 graphics that are billed as perfect for fast-paced productions and digital or multi-screen extensions. These graphics can be made engaging through a wide range of external data sources, including sports statistics, timing and scoring, betting, weather, and finance information, in a code-free approach. Added to this, the platform has a decent UI for the creation and playout of interactive media experiences for a variety of platforms.
And crucially it does this as-a-Service, meaning whatever functionality it boosts Vizrt's line up with will be available via either a pay as you go model or a subscription.
“NDI and TriCaster were already a significant part of the Flowics story, so being able to build on that, as well as adding in Vizrt, means we can reach even more visual storytellers than ever before,” said Gabriel Baños, CEO and Founder of Flowics.
Will be interesting to keep tabs on this one and see what emerges...
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