Signiant to showcase Camera-to-Any-Cloud workflow

One of the more interesting demos at NAB will be Signiant showing its Camera-to-Any-Cloud workflow with real-time media transfers from a Blackmagic URSA Cine 12K camera.

Signiant says the demo will highlight how its growing file support enables immediate, accelerated file transfers while recording — ensuring that full-resolution camera RAW files and their metadata are securely and efficiently delivered to multiple destinations simultaneously.

As the camera captures footage, the Signiant Platform transfers the growing file in real-time to both an on-set storage location and a cloud endpoint of the user’s choice. Once in the cloud, media professionals can instantly access the files within Signiant Media Engine, where proxyless playback enables them to view the original up to 12K RAW file directly in a standard web browser with no transcoding or specialized desktop tools required.

Beyond playback alone, Signiant also says that the Media Engine offers powerful metadata search capabilities, which enables users to quickly find assets based on camera-generated technical and customer metadata. From there, customers can download, send, or take immediate action on their media using Media Engine’s customizable Action Buttons, streamlining post-production workflows and decision-making processes.

"We are excited to showcase our Camera-to-Any-Cloud workflow at NAB Show 2025," said Jon Finegold, CMO at Signiant. "This development reflects Signiant's commitment to solving the real-world challenges of media creation and distribution. We’re excited to demonstrate how our platform empowers content creators with the speed, reliability, and flexibility they need to deliver exceptional results."