We asked: Why do people choose the FS7 II? [sponsored]

What features do people place importance on when purchasing a new camera?

We surveyed 700 RedShark readers in conjunction with Sony MEA to ask them about themselves, what they are typically shooting, and to find out what's important to them when purchasing a camera.

Purchasing a new camera is a major investment for most, and so it is incredibly important that the featureset of the gear suits the needs of users. The infographic below shows how people responded, how they prioritised their purchasing decisions, as well as how they rated the improvements made in the Sony FS7II. For more information on the Sony FS7II visit the official Sony website.