It's all about The Look: Schneider Optics

Piet Thiele, Schneider Optics

While we were investigating a busy showfloor out at IBC2016, we also filmed several interviews with some of the leading companies in Amsterdam for the show, one of them being Schneider Optics.

This video sees RedShark Editor-in-Chief, David Shapton, interview Piet Thiele from Schneider Optics about the new offerings they had on show at IBC, how to ensure similarity between lenses, what exactly it is that makes the company's glass stand out from the crowd, and how they achieve their distinctive 'creamy, organic' look.