All through NAB, our David Shapton presented the 10:00am slot on Teradek's live NAB TV show, and you can rewatch the best bits here.
This third episode of shows captured from the NAB 2016 showfloor features Atomos' CEO Jeremy Young talking about expanding exhibition booths, the impact of HDR, and a whole lot more - some of which he even does in Japanese.
Providing your camera's got log, you can shoot in HDR, and effectively all HDR workflows are doing is unlocking the potential. All of which means that most people can be part of the biggest overnight revolution in video quality since the move to colour.