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Canon says that the majority of credentialed photographers at Super Bowl LIX utilized its equipment.
If you’re not the official technology partner of an event, as Sony is with the Super Bowl, sometimes you have to wait till after it to shout about your contribution. So, while Sony might have the initial headlines about the use of its cameras at the event, Canon is rocking up post-Eagles and Kendrick bravura performances with its own data points.
More than 95% of the lenses used by host broadcaster FOX during the championship tilt in New Orleans were Canon, including 62 broadcast lenses for the live game broadcast and 29 of the 30 total lenses deployed for the pre- and post-game shows.
Canon was also a ubiquitous presence for many of the credentialed photographers at the event, increasing its overall estimated market share of lenses used from 2024, including extensive utilization of the EOS R1 mirrorless camera.
Jamie Squire, Getty Images’ Chief Sports Photographer, commented: “This was the first time using the new Canon R1’s during the Big Game and they performed beautifully. Even in lower lighting, shooting wide open at 2.8, the autofocus was fast and the images were crisp and razor sharp. The built-in ethernet port and transmission technology allowed me to send images to our team of editors and out into the world within moments of the capturing the action. Additionally, the customization of the buttons and controls allowed for a seamless experience while working, especially during a big event like this when there is no time to be messing around. The Canon system and the knowledge of how to use it provided me with the confidence to perform at my best.”
Canon’s footprint for the title game included the Canon Professional Services (CPS) team on site to offer photographers technical support, equipment loan opportunities and clean-and-check services. As in years past, the CPS team brought in loaner gear to supplement cameras and lenses owned by Canon professionals, and Canon broadcast lens technicians were also in attendance to provide cleaning and maintenance services for Canon broadcast lenses to help ensure optimal image quality.
Pic: Canon via PetaPixel
For the live broadcast, a total of 16 Canon UJ122x8.2 lenses were deployed in the stadium. Three of those lenses featured new, on-demand optical units that helped extend the focus range with a fast aperture that provided a shallow depth of field at a distance requiring a BCTV telephoto field lens.
And finally, the versatile broadcast ENG CJ20ex5B IASE S, was used in the high SkyCam position, capitalizing on its telephoto reach without sacrificing wide-angle capability. Additionally, the C300 Mark III provided high 50-yard line shots.
“We are very proud that Canon’s equipment and service support could contribute to the Big Game, which remains one of the world’s most prestigious sporting events,” said Kiyoshi Oka, executive vice president and general manager for Canon U.S.A., Inc. “Helping to provide the tools for photographers and broadcasters to document such an important moment for the culture is a privilege that means so much to us at Canon, and contributing to the enjoyment that millions of people derive from watching the game is a source of pride for our company.”
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