Avid heads to Las Vegas with a number of new features in its pocket, including a move onto an AWS production framework, the result of its recently announced strategic collaboration agreement with Amazon Web Services.
The new Avid on AWS production framework enables rapid deployment of production environments – in hours rather than days or weeks – by utilizing templates for specific project needs. This turnkey solution transforms traditional production workflows by enabling efficient, scalable, and secure cloud-based operations.
“Avid is simplifying media production workflows into faster, more efficient operations without sacrificing quality. We are focused on giving postproduction teams the power to collaborate securely, scale quickly, and reduce friction in their workflows,” said Guillaume Aubuchon, Senior Director, Product Management at Avid. “Whether working across cities or continents, our solutions free them to keep the focus where it belongs – on powerful storytelling. ”
To that end, the company says it will host plenty of live demonstrations showcasing its innovations across the industry’s best editing, sound, and storage solutions, including showing how creatives and editors can collaborate with Avid Media Composer and NEXIS storage on a trusted and secure platform.
Media Composer has had some upgrades. Panel capabilities have been extended to enable an integration of a broader array of custom and third-party applications, services, and libraries directly within the Media Composer user experience, including Flawless' DeepEditor for seamless, artist-driven story refinement. Updates to AI-powered, PhraseFind and ScriptSync and optimized speech-to-text toolsets should result in faster editorial workflows.
Interoperability between Media Composer and Pro Tools has also been ramped up. New Media Composer functionality enables sub-frame automation of volume and pan, while Pro Tools can now export session files tailored for Media Composer, preserving key mix and edit metadata. Pro Tools Speech-to-Text also now adds the ability to scan and display speech as text directly within associated clips, allowing editors to search and navigate dialogue via an integrated transcript window speeding up revision workflows.
There will also be a couple of previews on show. Non-Lethal Applications’ Cue Pro integration with Pro Tools streamlines ADR with on-screen overlays and real-time guide track scrubbing for faster, more precise dialogue replacement. The Cargo Cult’s Matchbox, meanwhile, speeds up accurate conforming between Pro Tools, Media Composer, and other NLEs for seamless picture-sound alignment.