Seasoned video editor Christian Johnson explores how we can navigate the world of artificial intelligence and emerging innovations in this field. This analysis seeks to provide the tools and criteria needed to effectively understand and leverage the opportunities offered by AI in the creative industry. [Machine-translated from the original Spanish version.]
Artificial intelligence (AI) has begun to transform multiple sectors in the last decade, and television, film and broadcast are no exception. From automatic editing tools to real-time data analysis, Artificial Intelligence is bringing significant changes to the way professionals work and generate audiovisual content. And like many other things that have been developed in the world, there are always questions that remain unanswered. Will AI replace professionals in this industry, or will it complement and enhance them in their tasks?
Advances in Artificial Intelligence have allowed this technology to evolve from simple support tools to almost autonomous assistants in the field of audiovisual production and post-production. Some of the key areas where AI has made a noticeable impact include:
One of the main players in this field is Adobe, which has incorporated several AI-powered tools into its editing software, Premiere Pro. These innovations are designed to speed up the workflow of video editors, allowing professionals to focus on storytelling and creativity.
This is the question we all ask ourselves. However, the answer is not so simple. Artificial Intelligence automates tasks that previously required human intervention, on the one hand, but on the other hand it creates new opportunities and challenges that require the critical eye of the human being and its artistic touch.
The value of creativity and human interpretation: Although Artificial Intelligence has increased its capacity to detect patterns, human creativity will continue to be an important aspect to create impactful stories. AI cannot interpret our cultural context nor can it analyze something that is very innate to humans, emotions. All audiovisual production still requires editors, scriptwriters and directors who have the necessary sensitivity to stage a film, for example.
Professionals as AI supervisors: Humans must begin to think that AI can act as an assistant. We must act as supervisors of Artificial Intelligence, that is, we must all be responsible for the content we generate from AI. Not all the work must be done by AI, there is much to do and much to explore.
Adaptation to new skills: The implementation of AI is also generating a demand for new “skills”, that is, AI will demand new professional skills and in parallel new job opportunities will be created. Professionals must understand how these new AI-based tools work and the labor market will open its doors to professionals trained in AI.
Ethics and credibility: Not everything is done. In areas such as journalism, the use of AI poses ethical challenges. Can you imagine reading or watching a fake or unbelievable news story on television? This could happen if journalists do not supervise the information created by AI. The role of journalists and their moral role is very important to avoid this type of problem.
I would say that both AI and audiovisual professionals are destined to collaborate. Technology is advancing, and we must all learn to use AI to reduce times in processes that take too much time, AI will allow us to improve the quality of work.
A memorable piece, whether it is TV, film or journalism, requires human vision that interprets and shapes the emotions and cultural values of each society. The use of AI in the audiovisual industry is constantly growing, and its role will become even more established in the coming years.
Artificial intelligence (AI) is revolutionizing various industries, and television, film and broadcast are no exception. In recent years, we have seen significant advances in the integration of AI in these fields, transforming the way content is created, produced and consumed. This article explores recent developments, how to leverage this emerging technology, and addresses the crucial question: Will AI replace professionals in the industry?
Over the past decade, artificial intelligence (AI) has begun to transform multiple industries, and the television, film, and broadcast industry is no exception. From automatic editing tools to real-time data analysis, AI is bringing significant changes to the way professionals produce, edit, and distribute audiovisual content. But this technology raises a fundamental question that many are concerned about: will AI replace professionals in the industry, or will it complement and enhance them in their tasks?
Artificial Intelligence is transforming the television, film, and broadcast industry in many ways, from automating strenuous processes to generating original content, AI tools are making a difference in the broadcast industry. However, the human element remains crucial. AI and industry professionals must complement each other, joining forces to get the best out of each other and obtain the best benefit, high-quality products that have a high impact on society.
As we think about this exciting future that is closer than we think, it is essential to embrace technology without losing our values, our morals and the creativity that makes us who we are, human beings, something that AI will never be able to achieve. Man and Artificial Intelligence will therefore be a complement. This promises to lead the industry to new challenges, offering society new experiences for an increasingly demanding public.