Artificial Intelligence in Television, Film and Broadcast: Revolutionary Innovation or Threat to Professionals?

Seasoned video editor Christian Johnson explores how we can navigate the world of artificial intelligence and emerging innovations in this field. This analysis seeks to provide the tools and criteria needed to effectively understand and leverage the opportunities offered by AI in the creative industry. [Machine-translated from the original Spanish version.]

Artificial intelligence (AI) has begun to transform multiple sectors in the last decade, and television, film and broadcast are no exception. From automatic editing tools to real-time data analysis, Artificial Intelligence is bringing significant changes to the way professionals work and generate audiovisual content. And like many other things that have been developed in the world, there are always questions that remain unanswered. Will AI replace professionals in this industry, or will it complement and enhance them in their tasks?

Recent Evolution of AI in the Audiovisual Industry

Advances in Artificial Intelligence have allowed this technology to evolve from simple support tools to almost autonomous assistants in the field of audiovisual production and post-production. Some of the key areas where AI has made a noticeable impact include:

1. Automating repetitive tasks: AI makes it possible to automate tasks that previously required a lot of time and effort, such as tagging video footage, sorting clips, and more. Editors can now organize content, search for keywords within audio, achieving preliminary organization and editing of material in record time.
2. Script assistants: With tools like ChatGPT, writers can receive script ideas, content suggestions, and even entire dialogues that they can then edit to fit their creative vision. All of this has begun to change the workflow of screenwriters by helping them come up with fresh ideas faster.
3. Improvements in video and sound production: AI can now automatically correct audio issues, and even improve video quality, allowing editors to create and correct high-quality pieces in less time.
4. Audience analysis and content personalization: AI helps producers better understand their audience. Through data collected from social media, ratings, and streaming platforms, AI algorithms can predict consumer trends, measure the impact of each scene, and make personalized content recommendations.
5. Creating visual effects and generating 3D content: In the field of visual effects, Artificial Intelligence is revolutionizing visual effects (VFX) and animation, generating 3D models in a matter of minutes.

Adobe and its Revolution in Editing with AI

One of the main players in this field is Adobe, which has incorporated several AI-powered tools into its editing software, Premiere Pro. These innovations are designed to speed up the workflow of video editors, allowing professionals to focus on storytelling and creativity.

1. Adobe Sensei: This AI technology integrated into Adobe Premiere Pro and After Effects is capable of automating and improving various editing processes. Sensei can analyze images and video clips, intelligently apply effects, and improve the visual quality of audiovisual content with incredible precision.
2. Automated subtitles and transcripts: Creating subtitles used to be a laborious task and took long periods of time, but now you can create subtitles with just one click. Adobe Sensei can also analyze dialogue and generate transcripts.
3. AI editing for social media: Adobe improves every day and has launched features that allow you to automatically adapt videos to social media formats. It detects the important elements in each shot and adjusts them to the appropriate size and style for each platform, so you won't miss the most important things.
4. Automatic framing and effects adjustment: Adobe Premiere Pro analyzes the action in a scene and automatically crops it to focus on the protagonists. With this tool you could create multiple versions of the same clip.

Will AI replace professionals in the industry?

This is the question we all ask ourselves. However, the answer is not so simple. Artificial Intelligence automates tasks that previously required human intervention, on the one hand, but on the other hand it creates new opportunities and challenges that require the critical eye of the human being and its artistic touch.

The value of creativity and human interpretation: Although Artificial Intelligence has increased its capacity to detect patterns, human creativity will continue to be an important aspect to create impactful stories. AI cannot interpret our cultural context nor can it analyze something that is very innate to humans, emotions. All audiovisual production still requires editors, scriptwriters and directors who have the necessary sensitivity to stage a film, for example.

Professionals as AI supervisors: Humans must begin to think that AI can act as an assistant. We must act as supervisors of Artificial Intelligence, that is, we must all be responsible for the content we generate from AI. Not all the work must be done by AI, there is much to do and much to explore.

Adaptation to new skills: The implementation of AI is also generating a demand for new “skills”, that is, AI will demand new professional skills and in parallel new job opportunities will be created. Professionals must understand how these new AI-based tools work and the labor market will open its doors to professionals trained in AI. 

Ethics and credibility: Not everything is done. In areas such as journalism, the use of AI poses ethical challenges. Can you imagine reading or watching a fake or unbelievable news story on television? This could happen if journalists do not supervise the information created by AI. The role of journalists and their moral role is very important to avoid this type of problem.

The Future of AI in Industry: Collaboration or Displacement?

Source: https://www.adobe.com/ec/products/premiere.html

I would say that both AI and audiovisual professionals are destined to collaborate. Technology is advancing, and we must all learn to use AI to reduce times in processes that take too much time, AI will allow us to improve the quality of work.
A memorable piece, whether it is TV, film or journalism, requires human vision that interprets and shapes the emotions and cultural values ​​of each society. The use of AI in the audiovisual industry is constantly growing, and its role will become even more established in the coming years.

Revolution on the Screen: The Impact of AI on the Television, Film and Broadcast Industry

Artificial intelligence (AI) is revolutionizing various industries, and television, film and broadcast are no exception. In recent years, we have seen significant advances in the integration of AI in these fields, transforming the way content is created, produced and consumed. This article explores recent developments, how to leverage this emerging technology, and addresses the crucial question: Will AI replace professionals in the industry?

Over the past decade, artificial intelligence (AI) has begun to transform multiple industries, and the television, film, and broadcast industry is no exception. From automatic editing tools to real-time data analysis, AI is bringing significant changes to the way professionals produce, edit, and distribute audiovisual content. But this technology raises a fundamental question that many are concerned about: will AI replace professionals in the industry, or will it complement and enhance them in their tasks?

Conclusion

Artificial Intelligence is transforming the television, film, and broadcast industry in many ways, from automating strenuous processes to generating original content, AI tools are making a difference in the broadcast industry. However, the human element remains crucial. AI and industry professionals must complement each other, joining forces to get the best out of each other and obtain the best benefit, high-quality products that have a high impact on society.

As we think about this exciting future that is closer than we think, it is essential to embrace technology without losing our values, our morals and the creativity that makes us who we are, human beings, something that AI will never be able to achieve. Man and Artificial Intelligence will therefore be a complement. This promises to lead the industry to new challenges, offering society new experiences for an increasingly demanding public.